Samsung | Galaxy S25 Launch

I led high-impact, multi-partner campaigns that blended Samsung's technology with cultural trendsetting. For the Galaxy S25 launch, I spearheaded the creative strategy—developing a quarterly campaign anchored by marquee events like the Super Bowl, F1, the Met Gala, the US Open, and the Grammys.

While targeting multiple objectives, my primary goal was to drive relevance and engagement among Gen Z while showcasing the new Galaxy's AI capabilities. I also crafted creative wrappers and strategic ways in for other agencies to expand on.

I'll continuously update my portfolio as the campaign evolves throughout the year.